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Ali Khan, M S, Suresh, A and Ramaiah, N S (2016) Numerical study of magnetic circuit response in magneto-rheological damper. Journal of Engineering, Design and Technology, 14(01), 196-210.

Asjad, M, Kulkarni, M S and Gandhi, O P (2016) Supportability issues of mechanical systems for their useful life. Journal of Engineering, Design and Technology, 14(01), 33-53.

Chen, H-Y, Chang, Y-M and Chang, H-C (2016) A numerical definition-based systematic design approach for coupling consumers' image perception with product form. Journal of Engineering, Design and Technology, 14(01), 134-59.

Dang, C N and Le-Hoai, L (2016) Critical success factors for implementation process of design-build projects in Vietnam. Journal of Engineering, Design and Technology, 14(01), 17-32.

Georgiou, A, Haritos, G, Fowler, M and Imani, Y (2016) Advanced phase powertrain design attribute and technology value mapping. Journal of Engineering, Design and Technology, 14(01), 115-33.

  • Type: Journal Article
  • Keywords: decision making; product design; management of technology; value engineering; design strategies; system engineering
  • ISBN/ISSN:
  • URL: https://doi.org/10.1108/JEDT-05-2014-0031
  • Abstract:
    Purpose – The purpose of this paper is to focus on how the concept design stage of a powertrain system can be improved by using a purely objective driven approach in selecting a final concept design to progress further. This research investigation will examine the development of a novel test-bed to assist in the selection of powertrain technologies during the concept design phase at Ford Motor Company Ltd, serving as the main contribution to knowledge. Design/methodology/approach – The objectives of this research were achieved by carrying out a literature review of external published work related to concept design evaluation methods within product development and value engineering techniques. Empirical studies were conducted with a supporting case study used to test the application of a new test-bed to improve the concept design decision process. Findings – A quantitative new tool “Product Optimisation Value Engineering” (PROVEN) is presented to critically assess new and evolving powertrain technologies at the concept design phase. Research limitations/implications – This research improves the concept design selection process, hence increasing the product value to the customer. Practical implications – The new test-bed “PROVEN” incorporates a data-driven objective approach to assist in assessing concept design alternatives in providing the net value in terms of function and cost as perceived by the customer. Originality/value – A mathematical new test-bed that incorporates a highly adaptable, data-driven and multi-attribute value approach to product specification and conceptual design is developed, novel to the automotive concept design process. This will create a substantially optimised product offering to the market, reducing overall development costs while achieving customer satisfaction. The new tool has the ability to define a technology value map to assess multiple technical options as a function of its attributes, whose precise values can be determined at a given cost.

Harinarain, N and Haupt, T C (2016) Mission: studio based learning in construction. The University of KwaZulu-Natal case study. Journal of Engineering, Design and Technology, 14(01), 160-81.

Rohdin, P, Dalewski, M and Moshfegh, B (2016) Combining a survey approach and energy and indoor environment auditing in historic buildings. Journal of Engineering, Design and Technology, 14(01), 182-95.

Sharifi, Y and Aviz, H (2016) Effect of outrigger-belt truss location on the dynamic response of high-rise building subjected to blast loading. Journal of Engineering, Design and Technology, 14(01), 54-77.

Shiue, I (2016) Future urban design strategies for health and wellbeing: Proposal of DIDID action plan and design mapping. Journal of Engineering, Design and Technology, 14(01), 104-14.

Vidyadhar, R, Sudeep, K R, Vinodh, S and Antony, J (2016) Application of fuzzy logic for leanness assessment in SMEs: a case study. Journal of Engineering, Design and Technology, 14(01), 78-103.

Vinodh, S and Sharath, K T (2016) A case study on applying creative design concepts to brake rotor design. Journal of Engineering, Design and Technology, 14(01), 2-16.